The AI Buyer Intelligence Sprint
Know what shapes the shortlist before sales gets the call.
ARM helps high-ACV B2B teams identify the buyer conversations, source gaps, and proof failures that make an otherwise strong company harder to trust during research and evaluation.
15 BUSINESS DAYS · $12,500 FIXED SCOPE · NO RANKING OR REVENUE GUARANTEES
The commercial problem
Your buyer arrives with a conclusion before your team gets to explain the category.
They have already compared vendors, read reviews, evaluated implementation risk, and asked whether your product is credible for their environment. The question is whether the evidence they encounter makes the next step easier—or harder.
Shortlist inclusion is being shaped outside your homepage.
Category coverage, comparison pages, third-party proof, technical documentation, review surfaces, and communities influence which companies feel credible enough to evaluate.
Your sales team inherits missing proof as objection handling.
When deployment, security, integrations, ROI, or vertical relevance cannot be verified quickly, the buyer carries doubt into the evaluation and the AE is forced to repair it.
Signal software shows activity, not the accountable next move.
A dashboard can surface an account, topic, or engagement change. It usually cannot show which buyer question matters, what evidence supports the interpretation, who should act, or how the response will be reviewed.
Not another dashboard
Move from collecting signals to governing the buyer decision.
The Sprint is designed to produce a shared commercial action record, not another opaque score or unowned alert.
Fragmented intent reporting
- An account activity or engagement score
- A queue of alerts without buyer context
- A generic list of follow-up opportunities
- No shared owner or acceptance test
Buyer intelligence that can be acted on
- The high-intent questions that affect a buyer decision
- The sources and proof gaps shaping the answer
- A review of the buyer’s validation path after discovery
- Five to eight owner-led actions for the next 90 days
The product
One tightly scoped sprint. One decision system your team can use.
The AI Buyer Intelligence Sprint is for a company with a real commercial trigger, defined competitors, and people who can act on the findings. We map the conversation before we recommend the work.
Typical annual contract value is $75,000+ or the decision carries strategic significance.
A launch, category move, deal-cycle problem, competitive shift, transaction, or trust event is creating urgency.
Marketing, sales, and relevant proof owners can make changes within 90 days.
What the work looks like
Two maps turn a vague concern into an owned plan.
Every priority conclusion is tied to a documented observation, a relevant buyer question, and a person who can change the condition. These are illustrative excerpts in ARM's format, not client data.
Shortlist / Source Gap Map
SAMPLEHow the sprint runs
Evidence first. Action only when an owner can carry it.
Frame the decision
We lock the business trigger, buyer, category, competitors, proof boundary, and the commercial question that needs an answer.
Map the conversations
Buyer voice, sales evidence, and category behavior become a limited question set—not an unlimited prompt list.
Trace the gap
We document observed conditions, source patterns, owned proof surfaces, conflicts, and the buyer validation path.
Assign the next move
Leadership receives five to eight decisions with owners, dependencies, acceptance tests, and a 90-day measurement plan.
Start with a real question
Request a Category Presence Brief before you commission a Sprint.
Share your category, buyer, trigger, and competitors. We will assess whether a full Sprint is justified—not send you an automated score.
Frequently asked
Clear boundaries make the work more useful.
Does ARM guarantee AI rankings, citations, or a specific answer?
No. Third-party systems vary by context, time, location, model, and user. ARM documents agreed observation conditions and focuses on the evidence, proof, and conversion surfaces the company can actually govern.
What makes a company a fit for the Sprint?
A fit has a high-value B2B sale, a defined category and competitor set, a material trigger in the next 180 days, usable buyer or pipeline evidence, an executive sponsor, and owners able to act within 90 days.
What happens after the Sprint?
The executive team decides whether its internal owners can execute the action register, whether a discrete proof-surface project is appropriate, or whether a three-month activation cadence is justified. ARM does not force a retainer where the evidence does not support one.
What is the Category Presence Brief?
It is a short human-reviewed fit assessment built around three buyer conversations and the prospect’s current trigger. It is not a public score, a free audit, or a promise to diagnose every condition before scope is agreed.
Why does the Sprint cost $12,500?
A single undocumented proof gap in a $75,000+ evaluation is expensive to carry into a live deal. The Sprint is priced to cost less than that risk to leave unresolved—not to guarantee it disappears.